The Globe and Mail: New real estate players try to gain foothold in Canada’s hot market


New real estate players are trying to grab a piece of Canada’s booming real estate market, taking on traditional brokerages in the latest battle for a share of the lucrative business. Properly Inc. and lower-commission brokerages Redfin and Justo are some of the latest to expand in Toronto and beyond. But gaining a foothold has proved tough in the past. Companies such as Purplebricks, Zillow and Zoocasa tried to shake up the status quo in Canada over the years only to retreat, stagnate or change their business model. Read more...